Sales Staff

I Want Everyone to Know The SANYO DENKI Brand Distribution Sales Dept., Sect. 1 Kosuke Yamano Joined SANYO DENKI in 2010

We want a cooling fan that can be mounted inside an LED lamp." This request received via the SANYO DENKI web shop, was the start of a new challenge.
It came from a design engineer at a major lighting equipment manufacturer in Japan. I immediately went to visit the customer with a representative from a distributor. The customer was developing an LED lamp that could be attached to large lighting fixtures installed in parks and parking lots.

A structure that could dissipate heat was needed, but conventional technology did not provide sufficient cooling, so they were studying the possibility of installing SANYO DENKI cooling fans in it. However, since their LED lamp would have an approximate lifespan of 40,000 hours, they wondered if our cooling fan would break down before their lamp did. What they were attempting to do was considered in the industry extremely difficult to achieve, and the customer was very worried.

I visited them many times to get as much information as I could about their concerns. I took all that information back to SANYO DENKI and consulted the Design and Quality Assurance Departments about every point. I gathered data on the high quality of our cooling fans, presented it to the customer, and one-by-one, I dispelled all of the client's concerns. That was our contribution to the creation of a revolutionary new product. It was a moving experience, and it gave me a real sense of purpose. Negotiations with the customer went smoothly, and one-and-a-half years after the project had started, those LED lamps finally went on sale. It’s totally realistic to think that this product, packed with SANYO DENKI's advanced technology, will one day become the new standard both in Japan, and eventually all around the world. I want to spread SANYO DENKI’s reputation for excellence. I have felt that way since I joined SANYO DENKI, and I have just taken my first step toward making that goal a reality.


We at SANYO DENKI Group Companies, aim to help all people
achieve happiness, and work with people to make their dreams come true.

To carry out the corporate philosophy, we do the following

For Environment...

For society and the natural environment
we will help preserve the global environment and contribute to the prosperity of mankind through our corporate activities.

For Customers...

For customers and users
we will create new values through technology, products and services.

For Suppliers...

For suppliers and vendors
we will strive for integrated technical development and harmonious mutual prosperity through parts purchase, production contracting and joint development.

For Investors...

For investors and financial institutions
we will increase our investment worth and credit through sound management policy and good access to information.

For Competitors...

For competitors and the industry
we will strive to build industrial and technical development through technical alliances and competition.

For Employees...

For all of our employees
we will help individuals to achieve self-fulfillment through their work and the company.